HEED | HITACHI
More Senses for Better Breathing at Home
HEED is an air purifier with customizable music playback. The core value of this product is to appeal to retro and new feelings.
Type / Industry-Academy Cooperation Project-02 (Johnson Controls-Hitachi Air Conditioning)
Role / Product Design, Interaction Design
Date / 2019.02 (1 Weeks)
Date / 2019.02 (1 Weeks)
Challenges
When we design products for simplicity, can we also create new experiences for use?
When we design products to pursue new experiences, can we give users a sense of nostalgia?
What if HITACHI home appliance designs were timeless?
The project is in cooperation with Johnson Controls- Hitachi (Taiwan). The goal of the project was to design a home air conditioning product for (emotional) durability.
Among the nostalgic and retro products, the cassette player is definitely one of the classic products from the 70s to 90s.
What would it be like to combine the classic elements of a cassette player with an air purifier?
Bringing more sensory experience to the user is the value proposition of the product.
H E E D
Home Eternity Experience Device.
Retro-Styling. Experience Innovation.
The control buttons all use the classic elements of cassette player playback.
Installing the filter is like placing a cassette tape.
Mobile device Bluetooth connected to HEED, you can freely play the music you want to hear.
Thank you！
Designed by
David Peng
Date-
2019.02
